Apple AirTag Marketing Presentation

This presentation was the signature assignment for my Principles of Marketing course. In this course, I studied the fundamental elements of marketing a product, which is an area of study that I used to avoid like the plague. When I published Into the Abaddon, however, I realized that understanding how to market a product was a vital skill to being a commercially successful author. I learned to identify my target audience, how to tailor my marketing efforts to that audience, and how to approach product development with marketing in mind. The skills I practiced in this course helped me see that tailoring my writing to a target audience does not remove my voice, but it directs my voice to the people who want to hear it.